Cardiff Dragons is pleased to announce a new media partnership with Route Media. This exciting partnership is set to strengthen both organisations’ profiles and contribute to the promotion of netball in the vibrant city of Cardiff and surrounding areas.
Cardiff Dragons CEO, Vicki Sutton, explained: “With the profile of Netball on the rise assisted by the Netball Super League, it’s great to partner with a powerful out of home media business like Route to boost our profile within the City of Cardiff and its surrounding areas. Route has a great array of strategically placed advertising spots that will maximise the number of eyes on Dragons throughout the season. I look forward to seeing our name in Route lights.”
Route’s Head of Marketing, Kylie Glassar, agreed and added: ‘Being a Welsh-based business, we’re proud to be in partnership with Netball Wales. Netball’s popularity is on the rise across the country, and we hope by utilising our network of screens within Cardiff and the surrounding areas, it will bring more excitement around netball in Wales and inspire future generations to come.”
Route is excited to help promote netball by showcasing their campaign across the city which will encourage more participation and build up the excitement around the upcoming games.